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January 10, 2017 // 0 Comments

The Importance of Authentic Values

Authentic Core Values Image for Blog

When I decided to found The Braintrust Consulting Group I knew that I needed a list of “company values”. So, I sat down in a café with my marketing team and dear friend Kate and we conducted a brainstorming session. The output of that session was a list of corporate values that we thought others wanted to hear. The list included: We provide our clients with exceptional value We build customized, innovative solutions that fit our client’s needs We maintain the highest level of reliability and quality assurance We deliver results in a timely manner We operate with absolute integrity We carry out all business with sophisticated professionalism We embrace technology advances We are the experts in project management solutions We had these values printed in a nice brochure and…

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